Mike Lyon has accumulated a wealth of real world knowledge and firsthand experience in the realm of online marketing and sales for home builders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design, and internet sales.

He gained this insight from managing the internet sales and marketing program for a top 100 home builder. The program that Mike created was the first in his market and the information, statistics, and strategies he presents are the result of his direct experience as an Online Sales Counselor and Sales & Marketing Director.

Mike speaks with authority about online conversion rates and best practices that can be implemented to boost sales from internet leads. He is recognized as one of the top innovators in online lead generation and conversion for the home building and real estate industries. A highly sought-after consultant and speaker, Mike has worked with many of the top 100 home builders.

With Mike’s energetic and entertaining speaking style, he infuses lively fun into the topics of online sales, marketing and technology at events across the country and presents to thousands of sales and marketing professionals every year.

He is the author of Browsers to Buyers: Proven Strategies for Selling New Homes Online.

Kevin Oakley is the most trusted name in new home marketing to builders and developers across North America. He has over 18 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise. Kevin has worked for two different multi-billion dollar revenue builders (NVR & Maronda Homes) as well as for a private family-owned builder (Heartland Homes). He was intimately involved with the development, marketing, and sale of over 2 billion dollars in new homes prior to joining Do You Convert.

During his time with NVR, a top 5 home builder, Kevin had full operational responsibility for land, operations, construction, and sales for two home building divisions in the Pittsburgh MSA. While at Heartland Homes, Kevin’s management helped to grow sales by 15-20% each year during the downturn from 2008 – 2012 while simultaneously shrinking the marketing budget each year.

Kevin’s extensive background and time spent in the trenches allows him to uniquely connect with the challenges you face in today’s market. From launching new communities, increasing online lead volume or conversion, improving your customer’s experience, lowering marketing costs, strategic planning, and so much more – he has an outline for success. Kevin speaks regularly at the International Builder’s Show and Pacific Coast Builder’s Conference as well as select local home building associations and home building companies looking to gain an edge over the competition. Kevin is the author of Presale Without Fail: The Secret to Launching New Communities with Maximum Results, and the host of the Market Proof Marketing podcast.

With over 17 years in sales and marketing for new home builders, Jen Barkan brings frontline experience to Do You Convert as Online Sales Coach. Since joining the DYC team in 2017, Jen has coached and trained hundreds of online sales specialists and worked with builders across the country to help develop their online sales programs. In addition to helping builders, Jen is a regular speaker at industry events and webinars and hosts a monthly series called Online People Talking, OPT, where she highlights Online Sales Specialists.

Prior to joining DYC, Jen developed and managed the Online Sales Program for Rose & Womble Realty’s New Homes division in Hampton Roads, which grew to represent 20 builders and over 45 communities.

In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. In 2016, Jen received Professional Builder Magazine’s 40 under 40 award.

When Jen isn’t coaching online sales specialists, she’s spending time with her family and five rescue pups.

Will Duderstadt is currently the Chief Marketing Officer at M/I Homes, one of the nation’s leading builders of single-family homes, having delivered over 130,000 homes. He oversees digital and tradition marketing campaigns and strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes’ Internet Sales program and trains the team in best practices for lead creation and management.

• Selected to Professional Builder’s 40 Under 40 in 2017

• Joined the Zillow Group (ZG) New Construction Advisory Board in 2016

• 5-time speaker at NAHB International Builders’ Show (2015 – 2019)

• Awarded Corporate Excellence Award at M/I Homes in 2013

Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse that was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. Will also served in various positions at Apple for five years and was featured as a spotlight speaker on apple.com.

With over 15 years of experience in home building, Julie possesses practical, first-hand knowledge of the industry and real-world insights into the marketing challenges builders face. Before joining the Do You Convert team, she worked in marketing for Ideal Homes, an award-winning, mid-sized home builder in Oklahoma. She has an extensive background in digital marketing, writing, content creation, and CRM management. Julie earned a BA in Mass Communication from the University of Oklahoma. She and her family live in southeast Louisiana where she also enjoys training Jiu Jitsu and writing novels.

Rob Hahn is the Founder and CEO of Decentre Property Exchange (DPX), an online auction-based MLS bringing transparency and efficiency to North American real estate. He is also the managing Partner of 7DS Associates – a strategy consulting firm specializing in the residential real estate industry.
With a varied background from Wall Street, corporate law, technology, product development, media and entertainment, startups, fashion and professional card player, Rob brings a unique perspective to business problems. Rob started in real estate at a specialized commercial real estate firm investing in airplane hangars (true story), then moved to Realogy, where he headed the interactive marketing for Coldwell Banker Commercial before launching his consulting firm. In 2022, having seen the power and promise of distributed ledgers and distributed computing, he launched Decentre Property Exchange to get involved in the power of decentralization.
Often called the best demotivational speaker in real estate, Rob is a frequent speaker at events such as Inman, T3 Connect, Gathering of Eagles, NARPM, franchise and brokerage events, national, state and local MLS and Association events, and is available for weddings and bar mitzvahs.
Rob writes the well-known blog Notorious R.O.B. where he opines on topics in real estate, technology, law, marketing, economy, politics, society and strategy through far-too-long posts. He is also the co-host of the influential Industry Relations podcast with Greg Robertson. Named to the Inman 100 Most Influential List despite his best efforts, Rob notes that with great power comes great responsibility… and with very little power comes very little responsibility.
He is a graduate of Yale University, with a BA in Philosophy. The year he graduated, all of the Wall Street Philosophy Firms were going through a recession, so he added a law degree from NYU along with student loans the size of a mortgage. He lives in Las Vegas with his lovely wife Sunny and two misbehaving dogs.

Karla has 12 years of experience in graphic design and has been designing for real estate and developers since 2014. Her graphic design experience combined with her new-home marketing background gives her a unique perspective and invaluable skills to best serve home builders.

Before joining Do You Convert, she ran her own successful design company that primarily worked within the real estate sector. She also served as marketing director for a private, family-owned homebuilder where she rebranded the company, managed the OSC, and executed their marketing strategy.

Karla’s design work is multifaceted and encompasses visual brand identities, signage programs, print, advertising, and web design. She’s passionate about rebranding and refreshing brands for builders by listening to their stories and making impactful changes through design.

With a broad range of experience working with teams of all sizes, she’s able to demonstrate that a well-designed brand is achievable and provide tools for success. Karla believes good design strengthens your brand, ignites confidence with internal staff, supports your sales teams, and creates confidence and trust with buyers.

In 2021, Karla was named one of Probuilder Magazine’s 40 Under 40. She received her certificate in Brand Management from Cornell in 2023, and she serves as an American Institute of Graphic Arts (AIGA) Mentor.

When she isn’t designing, you can find her baking cookies and bread, walking on her under-the-desk treadmill, taking short weekend trips to explore other cities, and sending handwritten cards.

In her role as the Director of Sales & Marketing for Beacon Homes, Beth Byrd oversees the sales, marketing, and design teams in Oklahoma City and Tulsa. With twenty-five years of experience in a wide variety of positions in the design and construction industry in California and Oklahoma, she brings front line experience to each team she manages. In Beth’s ten years with Beacon, the company has quadrupled its sales volume. Being part of such exponential growth has allowed her to implement new processes, systems, and training working hand in hand with some of the best minds in our industry. When she is not working, Beth enjoys gardening, baking, thrifting, and spending time with her husband and their blended family of five boys.

Jessie is an Online Sales Coach with Do You Convert and has over seven years of home builder sales and marketing experience. She began her career with Mungo Homes in marketing, then transitioned to an online sales specialist role, ultimately serving more than 140 communities across the Southeast.

In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class!

Jessie resides in South Carolina with her husband, Chase, their two dogs, six goats and chickens. In her free time, you can find her playing golf, going to concerts, serving at church, and traveling to new places.

Brian McCarthy is Co-Owner of both Abrazo Homes and RIoT Technology as well as the Past-President of the NM Home Builders Association and the Home Builders Association of Central New Mexico. Brian has an undergraduate degree in Political Science from the University of St. Thomas in Houston, TX and his MBA from the University of New Mexico. Brian has over 22 years of experience in residential construction and development in New Mexico. Brian is fluent in Spanish, married with 5 children and enjoys hiking, skiing, and all things automotive. Additionally, Brian is also the founder and CEO of RIoT technology – a new startup that has created an Installation-ready, integrated home management system for production builders which enables comprehensive home automation, remote diagnostics, service management, and maintenance alerts.

Casey, a proud graduate of Ohio State University, brings a wealth of experience in marketing and visual content creation to M/I Homes, Inc. Eight years ago, he embarked on a transformative career journey by joining M/I Homes in a digital role.

Throughout his tenure, Casey has demonstrated remarkable versatility, transitioning from digital roles to design and gaining valuable experience as a freelance video producer for 2.5 years. His commitment to innovation and excellence has been instrumental in his professional development and the success of his teams.

Today, Casey serves as the Marketing Director at M/I Homes, where he leads a dynamic team dedicated to driving impactful, cross-functional projects and initiatives. His passion for creating compelling marketing strategies and visual content continues to inspire and elevate the brand. Casey looks forward to this exciting new chapter and the many successes it will bring.

Nicole Curtis, Director of Marketing for Hartford Homes, recently awarded Marketing Professional of the Year, is passionate about crafting innovative marketing strategies that resonate with today’s buyers. With a keen eye for trends and a knack for thinking outside the box, Nicole is dedicated to pushing boundaries and redefining the way Hartford connects with its audience.

Drawing on a background in social media and digital marketing, Nicole is a trailblazer in leveraging social platforms to engage with and educate buyers in a fun, memorable and impressionable way. She realizes that potential buyers are inundated daily with numerous messages from various builders all containing identical content, and she is fixated on distinguishing Hartford Homes from the masses. Her recent “Girl Math” series on Instagram did just that. One of her strengths lies in her fervent embrace of social media as a powerful tool for connecting with Hartford’s audience. She believes in authentic storytelling,
fostering genuine buyer relationships, and creating immersive, educational experiences to drive brand loyalty throughout the homebuyer journey.

At Hartford Homes, she is privileged to work alongside a dynamic team that shares in her vision for excellence, and together, they are redefining the standard for connecting with and educating buyers in the real estate industry. In her spare time, she enjoys spending time with her two kiddos and husband enjoying the many adventures that Colorado has to offer.

A University of Denver graduate, Nate brings a diverse background from his work at Lokal, commercial real estate, land development, venture capital, private equity and entrepreneurship. He earned an MBA and an MS Information Systems from Boston University and likes using data-driven decision making to guide the sales and marketing departments.

Beth joins DYC with over 13 years of experience in Sales and Marketing. Most recently, she spent seven years with a production builder based in Texas. There, she served as an onsite Sales Executive, and then built out the internal Marketing and Online Sales departments. Under her leadership, the Marketing and Online Sales team generated over $150 million in yearly sales and contributed nearly 70% of company sales. Beth also collaborated on the launch of four companies/brands, designed and launched three websites, and refreshed the company’s brand.

Passionate about building teams, brand stories, and customer journeys, Beth excels at creating a data-driven, holistic marketing strategy that thrives on Sales and Marketing collaboration.

Named one of Builder Magazine’s 40 Under Forty class of 2019, Beth received NAHB’s the Nationals Silver Award for Marketing Professional of the Year in 2022. Beth is a respected industry expert. She has spoken at the International Builder Show (IBS) four times and served as a panelist at the Sales and Marketing Summit twice. Her knowledge and expertise have had a significant impact on the industry, and she is always willing to share insights from her experience.

She currently resides in Georgia with her husband, two children, and two dogs. They frequently move across the country due to her husband’s military career but call Maryland home. In her free time, you can find her eating, spending time with her family, or looking up useless movie facts.

Jackie Lipinski is an accomplished marketing professional with a passion for driving results in the home building industry. She joined Do You Convert with over five years of experience as the Marketing Director for a luxury home builder (American Classic Homes) in Washington State with over $80 million in annual revenue, and an average sales price over $1.5 million. Her expertise extends beyond luxury homes, as she served as the Director of Marketing for the multi-family division as well, successfully managing the presale launch programs for over 700 units.

As a Marketing Coach at Do You Convert, Jackie excels in training home builder marketing teams to analyze challenges, develop actionable plans, and implement strategies to drive results. She works with Home Builders in over twenty states with a total combined estimated revenue of $2 billion dollars. Jackie’s ability to navigate diverse segments of the market demonstrates her versatility and adaptability in delivering impactful solutions. Her unique blend of analytical prowess, abstract thinking, and problem-solving skills sets her apart as a strategic thinker who knows how to achieve tangible outcomes for home builders nationwide.

Jackie thrives on creating and implementing marketing processes where none had existed before. She possesses a keen eye for identifying untapped opportunities and leveraging them to elevate home builders in any market. Her collaborative nature, coupled with a deep understanding of the industry, enables her to provide valuable insights and solutions.

Originally from Illinois, Jackie currently resides in the greater Seattle area of Washington state with her husband, Matt, and their two children. In her free time, Jackie loves to hike and is working on her goal of visiting all the National Parks in America.

As the Digital Marketing Director for M/I Homes, Carly is constantly working toward building a better online presence for M/I Homes by spearheading digital marketing initiatives for the website and correlating online channels to drive brand awareness, website traffic, and leads. With 10+ years of experience in digital marketing within both the homebuilding and apartment management industries, she has a broad scope of expert knowledge on marketing homes of all shapes and sizes.

Amanda joined Do You Convert in 2019 with more than four years of first-hand experience as an Online Sales Specialist with a leading local builder. Amanda brings everyday expertise and an added layer of support, training and coaching to Do You Convert.

In her senior role as an Online Sales Specialist, Amanda managed the Online Sales Program for Royal Oaks Homes in Raleigh, NC. During her time with the company, she helped to develop extensive reporting and trained agents on the use of CRM while helping clients start their journey to finding their new home.

Amanda resides in Michigan with her husband Ryan, daughter Haylee, and son Jacob. She graduated from the College of Business at East Carolina University. In her spare time, Amanda enjoys traveling and spending time with friends and family.

Rachel Peters has seven years of homebuilder marketing experience and is the Director of Marketing for Keystone Custom Homes. She specializes in bringing brands to life and spoke at the 2024 International Builders Show about advanced content strategies. From eye-catching Instagram reels to compelling ad copy, long form blog content, virtual tools, automated email series, and more, Rachel’s passion lies in creating data-backed, high touch experiences that convert buyers from initial click through contract (and beyond!).

Rachel is a member of Do You Convert’s Marketing Leadership Collective and serves on Realtor.com’s Builder Advisory Board.

Outside of work hours, you can find her exploring trails with her dogs Scout and Tilly, playing rec volleyball or pickleball, and spending time with friends & family.

With over 16 years of marketing experience, Sarah brings passion, expertise, and drive to her current job as the Marketing Manager for Eastbrook Homes, where she has been for over 9 years. She strives to be an effective leader and co-worker, bringing drive and creativity to every project. Sarah finds joy in problem-solving and in helping others streamline processes and projects. She also loves networking, so come say hi!

Lacy Warburton began her journey with Stylecraft in 2016 as a Sales Assistant in our Waco region, thanks to the recruitment efforts of Jessi Kelly, COO. In 2018, she embraced new challenges as an Online Sales Specialist, a move that brought her team to win the NAHB Nationals Online Sales Team of the Year award in 2020. In 2023, Lacy’s exceptional work ethic and dedication led to her promotion of Online Sales Manager, where she oversees a team known for delivering outstanding custom service to our clients. Having called Central Texas home since 2013, Lacy and her family take great pride in their now Texas roots, a welcome change after years of traveling during her father’s Navy service. Outside of work, Lacy enjoys quality time with her husband Matthew, their son Lyric, often embarking outdoor adventures or a spontaneous DIY project at their home.

Tara Barlia grew up in New Jersey and went to school at George Washington University in Washington, DC, where she now currently resides with her husband, daughter, and dog.

She has been an Online Sales Representative for 4 years and works for EYA, LLC. EYA, LLC’s development affiliates build homes in Virginia, Maryland, and the Washington, DC metropolitan area.

In Tara’s free time, she likes to stay active by going to the gym, running, and spending time outside. She enjoys spending time with friends and family and is always down to try a new restaurant and new foods! She also enjoys going to all sporting events and is a big Yankee fan.

A few fun facts: She was a Division I gymnast, she ran the NYC marathon, and she has a World Series ring (2019 Washington Nationals).

Erin Yarbrough is the Director of Marketing for Ideal Homes & Neighborhoods, the most nationally recognized home builder in Oklahoma. She is an expert in digital marketing, content development, and marketing technology.

Erin joined Ideal Homes & Neighborhoods in 2020 amid the pandemic and has since focused on driving engagement and leads while developing strong relationships with her peers. Her expertise has enabled the company to reach new heights at the top and middle of the marketing funnel. Erin is also engaged with customer experience initiatives at Ideal Homes & Neighborhoods to provide incredible experiences for all Ideal customers.

Erin is passionate about continuously growing as an effective leader and inspiring more opportunities for women and underrepresented groups in leadership. She loves abandoned buildings and thinks turkey sandwiches are a staple breakfast food.

Jarrett Johnson is a sales executive with over twenty years of experience in the Home Building Industry. Currently, he serves as the National Vice President of Sales at Tri Pointe Homes. In this role, he collaborates with leadership teams across the company’s eighteen divisions to support and implement sales and marketing strategies aimed at increasing revenue and surpassing business plan objectives.

Jarrett is dedicated to enhancing the customer experience and fostering the development of online and onsite sales teams. By aligning his leadership coaching with sales and marketing initiatives, he helps cultivate a passionate sales culture that drives sustainable results. His strategic vision and supportive approach have played a part in Tri Pointe Homes’ success, demonstrating the value of effective leadership in achieving long-term business goals.

Kelly Rushin brings a wealth of customer service expertise to the home building industry, having dedicated over 12 years to the field before transitioning to her current role in the home building industry. Since 2021, Kelly has been an integral part of Berks Homes, a premier new home builder with community locations across South Central, Central, and Southeastern Pennsylvania. As an Online Sales Consultant (OSC), she manages around 175 leads monthly, ensuring each potential homeowner receives personalized and attentive service.

Kelly’s favorite tool for engaging with customers is BombBomb, a platform that allows her to connect in a dynamic and meaningful way. Her commitment to excellence and innovative approach to customer interactions earned her the prestigious NAHB Silver Award in 2023 and the title of Lasso CRM OSC of the Month in October 2023.

With a passion for creating exceptional customer experiences, Kelly Rushin continues to elevate the standards of homebuilder marketing and sales

Erin Russell is the Online Sales Counselor (OSC) for the Milwaukee Division of Tim O’Brien Homes, a semi-custom builder in Wisconsin. A graduate of the University of Wisconsin-Milwaukee, Erin joined the company in 2019 as a sales and marketing intern and transitioned to the OSC role in January 2020.

She finds great joy in her position, particularly in working with her onsite team and getting prospects excited about the home-building journey. Erin currently resides in Milwaukee with her boyfriend Chris, three cats, and Pembroke Welsh Corgi named Pumpkin. In her free time, she enjoys trying new restaurants, shopping, and spending summer days on the many lakes Southeastern Wisconsin has to offer.

Maggie has been an OSC for 4 years with Caviness and Cates. She and her teammate won the silver national award for Best OSC team in 2024. Married for 23 years to her husband Aaron, they have 3 kids.

Recently, she shifted to part-time with Caviness and Cates to fulfill her dream of being a dedicated sports mom!

I have been in sales in some form or fashion since I was 15 years old. In my previous life, I served as a Regional Sales and Operations Manager for MAC Cosmetics. This role allowed me to indulge my passion for team-building, boosting morale, driving sales, and fostering brand loyalty through creative strategies.

In 2019, I decided to take a career pause to cherish the early years of my daughter, Ruby. Over the next five years, my family and I embarked on a cross-country adventure, relocating to Texas, Washington, California, and finally back to Louisiana. During this period, I discovered a deep love for interior design. After building two homes and remodeling three others, it became clear to me that real estate was my next calling.

As an Online Sales Counselor, I am thrilled to merge the most fulfilling aspects of my previous career with my passion for design and customer service. I thrive on working with both internal and external customers to devise creative solutions and enjoy the flexibility that allows me to spend quality time with my family.

In my free time, you can find me woodworking, enjoying a good glass of wine on a patio, blasting Taylor Swift with my six-year-old, or cuddling with my five dogs. I am delighted to be part of such an incredible group and look forward to contributing to our collective success!

Jessica Myers has been a key player at Caviness & Cates, a top 100 builder, since June 2021. After moving from Seattle in 2020, Jessica brought with her a customer service background extending over 20 years. Her dedication and teamwork with colleague Maggie earned them the NAHB Silver Award for OSC Team of the Year in 2024, highlighting her excellence in the industry. Jessica and Maggie have also been recognized at Summit for their innovative creation of the “Realtor Concierge Program.”

Jessica’s love of people and being social allows her to truly connect with leads and others in the industry. She loves what she does and the team she works alongside, feeling privileged to do what she does every day for a living. Residing in North Carolina with her husband, two sons, and their dog Max, Jessica balances her professional success with a fulfilling home life. Outside of work, she enjoys traveling and relaxing at the beach, embracing life’s adventures with enthusiasm and joy.

Beginning her journey into the new home building industry at the end of 2021, Amberly Mioduszewski joined the Melia Homes team with a passion for sales and eagerness to learn and grow within the company. Joining as an escrow and marketing coordinator she set her sights on becoming an asset to Melia Homes by cultivating new and innovative ways to improve the homebuyer’s experience and reach all audiences of home shoppers. Quickly after joining the team, Amberly was promoted to Melia’s first Online Sales and Marketing Specialist.

Within her first year in Online Sales Amberly was awarded by the Greater Sales and Marketing Committee Chapter of the BIA the 2023 Shining Star and 2023 Online Sales Achievement Bi-Annual Sales Awards, she then went on to take home the 2023 Southern California MAME Rookie of the Year Award, along with the 2023 National Award for Rookie Online Sales Counselor of the Year.

Amberly possesses a remarkable ability to connect with everyone, from potential clients to colleagues, distinguishing herself with her authenticity and deep understanding of her role. Her work has been exemplary to say the least, not only does she continue to work diligently impressing coaches and industry vets alike with her drive, poise, and professionalism; she is also a source of positive energy and encouragement for everyone around her. Her zest for life and authenticity radiates, reflecting the essence of who she is and the remarkable capabilities she possesses. Constantly seeking ways to assist others, Amberly generously shares her positive spirit, significantly uplifting the morale and camaraderie within our team. Her innate ability to inspire and motivate those around her is a testament to her invaluable presence and the positive impact she brings to Melia Homes.

Nicole has been a part of this exciting industry for over 10 years, starting as an on-site agent-in-training in 2014 in the Virginia division of Chesapeake Homes. In her time as a site agent, she opened and sold in four different communities throughout Coastal Virginia. In 2020, she transitioned into the marketing coordinator role, growing into the marketing & online sales manager by summer of 2021. Between sales and marketing, she has assisted in opening nearly 25 communities throughout all four divisions of Chesapeake Homes. Leading a team of amazing people is one of her favorite parts of this role, and she insists on bringing a layer of fun energy to the work environment every day. Showing off what their amazing team has accomplished via metrics has become a large focus for her in her time as manager.

She resides in Virginia and in her free time, she loves playing tennis, rewatching The Eras Tour (for the millionth time), and spending time with her husband and their two Yorkies, Jackie O and Luka.

A true powerhouse in the realm of online sales. With a track record of exceptional performance, Alex has consistently been recognized as one of the top performers in the industry. Her expertise and proven success in accelerating sales growth have solidified their position as a natural leader in the online sale world.

What sets Alex apart is not just her impressive achievements but also her exceptional strengths in teamwork, motivation, and being outcome oriented. She is known for her ability to foster a collaborative environment, bringing out the best in her team members and driving collective success.

Her effective communication skills and knack for nurturing relationships contribute to a cohesive and high-performing team. Motivation is at the core of Alex’s work ethic.

She has an innate ability to inspire and energize others, leading by example with their unwavering dedication and care. Alex thrives on challenges and consistently goes above and beyond to exceed expectations, serving as a reliable resource for her colleagues.

Being outcome-oriented is a defining characteristic of Alex’s approach. She has a keen eye for identifying key objectives and aligning their efforts towards achieving tangible results. Her strategic mindset, coupled with their ability to adapt to changing circumstances, ensures that they are always focused on delivering exceptional outcomes.

Casey grew up in Texas and Colorado and currently resides in Bend, Oregon. She serves as the Online Sales Project Manager and New Home Specialist for MonteVista Homes. With a decade of experience in various roles within the homebuilding industry, Casey’s expertise and dedication were recognized when she was named Lasso’s OSC of the Month in April 2024.

Beyond her professional achievements, Casey loves hiking, attending concerts, and spending time with her husband, Matt, and their dog, Willow. She takes great pride in being the first point of contact for her builder, assisting individuals who may feel shy or uncertain about beginning the journey of building a new home.

Preslee is the Online Sales Specialist at Simmons Homes, a family owned business for 30+ years serving Tulsa, Oklahoma and surrounding areas. She graduated from Central Michigan University, where she was a D1 gymnast. Her background in gymnastics instilled in her a resilient mindset, a proactive approach to challenges and fuels her ambition to exceed sales goals and deliver the best possible results in her role as an OSC. After building her home with Simmons Homes in 2020, a job opportunity with the company led her to becoming the OSC in 2022!  She has been an OSC for just over 2 years.